Strategic Partnership Guidelines

DTC-CBW is part of Colorado Business Women, a statewide organization of women and men dedicated to the mission of promoting full participation, equity and economic self-sufficiency for Colorado’s working women. In accordance with this mission, speakers, sponsors and marketing partners are selected based on their compatibility and willingness to support this mission.

The purpose of a strategic business partnership is to create synergy between
DTC-CBW and community businesses and organizations, thereby encouraging benefits and advantages from the alliance that are greater than those from the individual organizations. 

DTC-CBW offers two types of Strategic Business Partnerships:  Non-Media and Media. Media Strategic Business Partners will include radio, television, magazines, and newspaper. It will not include an organization that is an online-only publication. Non-Media is defined as all other organizations. Each partner agrees to market to their clients and members throughout the duration of the partnership.

Non-Media Strategic Business Partners are businesses and organizations (hereafter business refers to both businesses and organizations) that agree to promote DTC-CBW to their client base for the duration of the partnership. The Business will apply for and be approved to become a partner in marketing DTC-CBW. At least one member of the business must be an active and current member of DTC-CBW, and at least one member of DTC-CBW must be a current and active member of the non-media business.

Media Strategic Business Partners is a print publication, radio, or television who agrees to promote DTC-CBW in their media. They publish articles and the DTC-CBW calendar at no cost. Our membership will be able to receive advertising at a substantial reduction in cost.  Membership is not required. One complimentary meeting/lunch registration per month is available to each media partner.

Requirements for DTC-CBW Strategic Business Partner:

• Business must have 20+ employees and/or a Board of Directors with 8 or more Board members
• Complete the DTC-CBW Strategic Business Partner Application found on our website and submit according to the directions on the form.
• Willingness for DTC-CBW to check the Better Business Bureau
• Willingness to provide references
• Agree not to sell or give out list of DTC-CBW members
• Reciprocal commitment- As a Strategic Business Partner you agree to place the DTC-CBW logo and link on your business website for the duration of the Partnership with DTC-CBW
• If the Strategic Business Partner distributes emails or similar type communications to its customers/members, DTC-CBW information and link will appear on such communication.
• DTC-CBW will place business logos and links on our website and in our newsletters.
• Strategic Business Partnerships may be reviewed on an annual basis to determine if there is ongoing mutual value and benefits. Multiple companies can be Strategic Business Partners at the same time. Similar companies can also be Strategic Business Partners at the same time.
• Partnerships are with the business/organization, NOT the individual. If any employees or officers of the company would like to attend our luncheons, they can do so at the member price with a reservation. They will not introduce themselves as ‘members’ but will be introduced by the presiding DTC-CBW officer as a Strategic Business Partner, and, as a group, invited to stand and be recognized.
• With advanced notification to the president of DTC-CBW, one attendee from the business may request ‘floor time’ (up to 5 minutes) to announce events or report updates regarding their business.

The application and vetting process are as follows:

• Completed application and list of references are submitted by the prospective partner by the 15th of the month.
• Application filled out with complete information on how the business will provide a “value-add” to DTC-CBW members. The value-add may include discounts or special packages, services, and or products.
• Submit a two paragraph description of the company describing your business and including your mission and any causes with which you are associated.
• Signature on application to give approval to check BBB.
• All applications will be reviewed initially by the Public Relations committee for initial compatibility with DTC-CBW mission. Recommendations for Strategic Business Partners will be submitted to the Board for final approval at the monthly Board meeting.
• Approved Strategic Business Partners will be notified of the Board decision at least one month prior to becoming active partners.
• At least one member of the business must be an active and current member of DTC-CBW, and at least one member of DTC-CBW must be a current and active member of the non-media business.

Media Partners are not required to be members of DTC-CBW; their membership is welcomed.

NON MEDIA STRATEGIC BUSINESS PARTNER APPLICATION